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Dec 30, 2022
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From the effects of the pandemic to rising inflation, supply chain strain, world conflicts, and the demand for climate action – the degree and velocity of market disruption only continues to heighten, driving brands to take a fresh look at their membership offerings and uncover new opportunities to boost performance. During this Loyalty University session, Deloitte will share recommended practices, insights, and experiences around keeping customer loyalty programs fresh in dynamic times.
- How to complete a comprehensive, and objective assessment of your current customer loyalty program (including strategy, brand health, technology, and organizational buy in)
- How to use the assessment to determine a thorough vision for the program that drives organizational synergies for the brand and program.
- How to use those synergies to build a roadmap (technology, strategy, brand health and organizational objectives) remit with a timeline to address opportunities for meaningful, measurable, and timely program change.