VALUES
QUALITY VALUES CONTINUOUS IMPROVEMENT

OUR PRODUCTS ARE UNMATCHED
From the 100% Angus beef Six Dollar Burger™ line at Carl’s Jr.® to our 100% Angus beef Thickburgers™ at Hardee’s®, we consistently out-deliver any other quick-service burger or fast-casual Mexican establishment in the innovation of our products. We’re able to do this by listening to our customers and by creating unique products that remain in step with the increasingly sophisticated taste preferences of the diverse population. The dual-branding program with our quick-service Mexican food brands, Green Burrito® at Carl's Jr. and Red Burrito™ at Hardee's, allows us to add variety at our restaurants and increase our share across the burger and Mexican food segments.

THINKING OUTSIDE THE BOX
We’re implementing new ways to improve the customer experience by moving beyond the typical box structure of most quick-service dining establishments to one that employs components of fast-casual, including new architectural prototypes that improve the overall seating and restaurant atmosphere, while simultaneously reducing our energy use and associated environmental impacts. Our fast-casual restaurants draw from the best in casual dining while offering the convenience and affordability our guests’ desire.

We’re also asking our suppliers to think outside the box and consider ways they can be innovative and reduce their environmental impacts, just as we strive to reduce ours.

TECHNOLOGICAL ADVANCEMENTS
Advancements in technology have vastly improved the speed, accuracy, resource efficiency and convenience of the quick-service and fast-casual dining experience. We strive to remain on top of these trends and adopt technologies to reduce our use of resources and improve the level of service we offer our guests.